Web Content Specialist
One Financial Center Boston, MA 02111 US
Job Description
- Act as the primary contact for supporting, maintaining, and advancing feature enhancements and important initiatives for the company's outward-facing websites
- Formulate and refine content strategies for the websites.
- Aid in the front-end development of existing pages and the crafting of new website templates, personalized microsites, and additional marketing materials.
- Collaborate with various stakeholders within the company to gather and assess user needs, produce mockups and prototypes demonstrating functional improvements, and present recommendations.
- Work closely with other team members in both Marketing and IT to identify issues, devise and implement new features or fixes, and create comprehensive tickets when required.
- Keep informed about industry best practices and trends, offering advice on content or functional enhancements for the websites and other key digital assets.
- Analyze and generate reports on website usage and trends using Google Analytics.
- Make layout adjustments based on user feedback.
- Provide support for SEO efforts, adhering to best practices and delivering reports.
- Produce web graphics for website integration.
- Develop clean, high-quality comps and visual elements for the web.
- Some proficiency in PHP and HTML development is necessary.
- A Bachelor’s Degree is mandatory.
- Minimum of 3 years of experience in maintaining organizational websites, with a strong preference for Drupal Websites.
- Proficiency in PHP, HTML, CSS, and JavaScript is essential.
- Familiarity with both Mac and PC environments, along with proficiency in software such as Dreamweaver, Illustrator, Photoshop, Ceros, and Acrobat, is advantageous.
- Preferably experienced with WordPress, Squarespace, and Drupal.
- Demonstrated UI/UX skills with a track record of success.
- Knowledgeable about wireframe tools.
- Understanding of search engine optimization (SEO) for website performance.
- Familiarity with browser/server compatibility issues and principles of responsive mobile design.
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