Healthcare Social Media Manager
140 58th St Brooklyn, NY 11220 US
Job Description
Our client is seeking a Healthcare Social Media Manager responsible for overseeing social media campaigns.
Responsibilities
• Act as the day-to-day social media lead across multiple healthcare accounts as part of an integrated team; Advise on the execution of social media analytics, multichannel content development and distribution, paid social media counsel and campaign strategy, and SEO reporting
• Nurture and maintain in-depth knowledge of social media platforms and trends to guide account teams; Be a proactive leader with vision and perspective on the social landscape, standard methodologies, and cultural happenings across platforms
• Work with our in-house team of data scientists and analysts to provide competitive social performance insights, get results, improve performance and advise future content strategy; Know how to tell a story through measurement and communicating new measurement opportunities as they arise
• Build and lead all aspects of the social media budgets collaborating with other internal teams/counterparts and senior leaders
• Identify new areas/opportunities for integrated social and digital programs and develop/be an extraordinary partner to client and account partners to keep everyone apprised on what's new and what's to come; Be able to present both new and organic growth opportunities, always thinking one step ahead
Qualifications:
• You have deep experience leading channel, content and activation strategies at scale across platforms
• You understand trends in news and culture and how to respond to it, you're deeply familiar with social strategy and how to judge content performance
• You are a self-starter, detail oriented and able to work independently and under tight deadlines
• Minimum 1 year of experience, ideally in health or pharmaceutical social media with previous agency experience
• Proficiency and familiarity with a variety of social media technologies and platforms, e.g., Meta Ads Manager, content management systems, social monitoring and other measurement platforms
• Understanding of the FDA and FTC regulations guiding social media efforts
• Familiarity with web analytics platforms like Google Analytics and partnering with web teams on integrated media communications
• Demonstrated ability to grow social media business (with current social, communications or marketing) and participate in occasional new business pitches
Meet Your Recruiter
Dan James
Managing Director
After graduating with an Associates Degree in Business Administration from Westchester Community College Dan wasn't sure exactly what he wanted to do. In February 2013 he decided to put his knack for connecting people with one another to work when he joined The Phoenix Group. When he's not in the office you can find him skiing, golfing, or spending time with his family.